The key element in a successful job search

Stop winging it with random networking emails or calls and posting and praying (your resume that is).

Start creating your strategy– and the practice of communicating your professional value – verbally, virtually and in writing.

I’ve found that many job seekers can pull off one of the above, but it’s rare that someone has their act together in all three ways of being strategic in their job search.

Here are tips for creating a winning strategy:

Verbally – Use talking points to practice conveying the following:

  • Your current status (keep it short and sweet—no lengthy explanation of why you’re leaving your job or much less about why you lost your job because you did not see eye to eye with the new leadership).

  • The skills and competencies you want to put to use in your next opportunity

  • An interest in the challenges your contact faces that require those skills and competencies

  • Advice about others with whom you should be meeting and a request for an introduction to someone

Virtually – You must be present in an effective way on Linkedin (90+% of people sourcing talent look there first)

  • Populate the key areas of your profile that pull on searches: your headline (which most people underuse with a job title rather than who you are in the marketplace and the impact you have) and a summary that tells a short story about who you are, what you do and why you do it.

  • Bring your profile to “expert” or “all star” status by making sure your profile is complete with recommendations, a photo, summary, a few groups and an appropriate headline next to your photo.

In Writing – People fret over cover letters, but it’s not necessary!

Use the job description as your guide and select the most pertinent (according to your skills and prospective employer needs) requirements. Then clearly state when you’ve demonstrated those requirements. Keep in mind that most employers have a check list that they use to screen applicants. Save them time by addressing the criteria clearly with good examples.